Course Description
- 1 Semester
- 0.5 Credit
- Grades 10,11,12
Prerequisite: Introduction to Business (600) This course provides students with the opportunity to examine marketing from both the business and consumer perspective. You will have opportunities to create products and apply the marketing functions to gain real world experience. You will also have the opportunity to create a promotional strategy for a local business. This course is a great foundation for college level marketing courses. The overall goals of this course are to provide students with a strong foundation in marketing principles, aid students in understanding the marketing process and its relation to the free enterprise system, and allow students to explore marketing strategies as they pertain to the teenage market.